Life is an
exciting business

Our mission is to spread joy throughout the world, by creating more entertaining places for people to play and optimising the business potential of leisure concepts for stakeholders and investors.

A fantastic experience keeps your guests coming back for more, and ensures that your venue is a success. Our job is to give you the tools and the tech to provide your visitors with the experience-led, quality nights out they're looking for.

with the experts

Our members have launched groundbreaking new concepts, redefined the propositions of popular brands, developed exciting new gaming technology, operated national chains and taken household names global.

That means operators can benefit from our collective experience and trust us with the end to end development of their great idea, nurturing it all the way through the development journey with a business plan that’s both investable and scalable.

with the experts

Our members

Smith & Devil Creative Studio

We build brands, venues and experiences. Delight your customers with an irresistible identity and outstanding venue design.

Alex Lewis


We are an operator, partner and distributor of interactive and immersive VR / AR experiences for the Out of Home Entertainment market.

John Lilley

IH Solutions

Helping you to improve the profitability of your business. We help you make more money while ensuring your business is compliant.

Annabelle Keeble

Black Book Leisure Consultancy

Business consultancy that goes from Concept Development, Site Evaluation and Technical Feasibility, to Project Management and Delivery.

Brian Thompson

Magenta Compliance

Facilities Management and Statutory Compliance Support expertise,that ensures a safe environment for all staff, customers and visitors.

Peter Ennals

Entertaining Retail

An experienced international business development director for key brands such as The Body Shop, Nokia, Hamleys and Merlin Entertainment.

Helen Barnish

Bowling Vision

Bowling Vision is the largest independent tenpin bowling supplier in the UK. Including American Pool, Shuffleboard, Games Tables and more.

Jack Trend


BatFast enables multiple sports (cricket, baseball or tennis) to be brought to life, with dynamic graphics and live scoring,

Joseph Tolson

Mance Communications

An experience led communications consultancy - creating exciting and effective strategic campaigns for progressive lifestyle brands.

Meritaten Mance

501 Fun

A global leader in the gaming technology that increases footfall, maximises customer dwell time and supercharges F&B sales.

Jonny Powell

Realise Productions

Design and build for the recreation industry. Creative concepts, site management and full building production.

Christian Colins

Zachary Pulman Studio

Creating unique and innovative spaces since 2007. Architectural and interior design for the retail and leisure industry.

Zachary Pulman

Better social businesses start
with a conversation

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Call us:
0123 323 4204